Search engine optimization (SEO) is the practice of affecting a web page or website’s visibility in unpaid results of search engines, often called “organic,” “earned,” or “natural” results.

What is Local SEO?

Local SEO is the process of improving your search rankings for a specific geographic area. They are searches conducted for a specific business, service, or item in a specific area. This would include searches like “water treatment companies,” “dentists near me,” “gyms in my area,” etc. Local SEOs do this by optimizing their web pages for the keywords your potential customers use to find what they are looking for.

Does Local SEO Differ from Regular SEO?

Local SEO and Regular SEO are similar; both focus on finding your website online. Regular SEO is geared toward growing your organic search traffic on search engines like Google and Bing. Local SEO is geared toward growing your search traffic via local directories and local search engines like Google My Business, Bing Places for Business, and Yelp. There are marketing firms that offer services on both fronts. Many of these providers can help with your SEO by assessing your needs, analyzing your strengths and weaknesses, and figuring out a plan to help your business reach to grow in a specific area.

Here is a Comprehensive Guide to Local SEO

Identify Your Ideal Client

Local SEO is a two-part process. First, you need to optimize local listings; second, you need to improve your overall on-page content. Creating an online presence is a tricky thing. In many cases, the more you know, the more questions you get. Unfortunately, trying to answer all of the questions people ask isn’t the most effective use of time. Instead, you need to focus on a few essential items: who your ideal client is, where they hang out, and what questions they have. Evaluating your existing skills and resources can determine if you should own local SEO in-house or outsource from agencies like Unearth. The right local SEO approach depends on your business, goals, and willingness to learn marketing tactics.

Create Your Business Profile on Apple Business Connect and Google My Business

Local SEO is essential to your digital marketing strategy. With this, you can attract more customers from within your local area. Learn how to set up Apple Business Connect and Google My Business, or call an SEO expert to take advantage of the latest local SEO tactics. In this respect, learning a few things like Business Connect vs. GMB and what is local SEO, could also be helpful. This is to ensure that you don’t turn out clueless when the SEO expert asks your opinion on a certain thing. Needless to say, when it comes to running a local business, local SEO is one of the most important things you need to do. It’s one of the easiest ways to get found when people are searching for “pizza restaurants near me,” “tax attorneys near me,” or “hair salons near me.” But it’s not so simple, especially if you don’t know where to start.

Consistent Website Content

Whenever you think about SEO, you think only of 1 big rule: Content Is King. This is still true, but another very important rule is that content must be relevant. If you keep your website content consistent, Google will reward you by ranking you higher in search results. While this may sound obvious, some business owners try too hard to be different, and this can come back to bite them.

What is the Purpose of Local SEO?

Local SEO is digital marketing that helps businesses get their product or service in front of customers. It helps businesses get found and increase their visibility. When customers search for products or services online, they will often search for businesses near them, so local businesses need to get found. Local SEO helps businesses get the right customers at the right time. This explains why many growing brands seek the help of SEO experts from firms similar to Whitehat to utilize local SEO fully.

The benefits of local SEO are numerous, and many businesses successfully use local SEO. Local search engine optimization can strengthen your online presence and increase your customer base. In other words, when using local SEO to promote your business, you are reaching out to your target audience who lives, works, or has business in your company’s area.