The search engine world is constantly changing, and it’s becoming hard to keep up with what’s happening. That’s why it’s especially important to ensure that you update your site with the latest information. Not only will it make your site more attractive to search engines, but it will also make it easier for your visitors to navigate your site.
Bing is Microsoft’s new search engine that has been slowly growing in relevancy since its launch in 2009. Despite the company’s efforts, most search engines (including Google) still dominate the results page. However, Bing’s relative success has not gone unnoticed by Google.
Bing, Microsoft’s search engine, was launched to challenge Google’s hegemony in Web search, but the project was so poorly executed that its relevance has waned dramatically. Most web searchers now use Google for queries, and Bing offers few compelling reasons to switch.
So, is Bing dead, and is it at all important to SEO?
Bing is an amazing technology, and Microsoft has always been a great technology company. That said, Bing has been surpassed by other search engines such as Google and Facebook. Even if Bing were the only search engine that Google and Facebook didn’t use, Bing would still be left in the dust and a serious crisis.
While Google search results have been the only index that matters for SEO for a good while, Microsoft still has a wealth of other tools that can help you find those elusive, high-quality links and help increase your rankings and visibility. (Bing is still hugely popular, and, as we know, the search engine that isn’t owned by Google is still very much a relative force to be reckoned with.)
In the SEO world, it is widely accepted that Bing is a distant 3rd in terms of ranking power when compared to Google and Yahoo!. However, it’s still important to have a presence in Bing because it brings in a lot of traffic to your website, and many big brands use Bing as a search engine for their site. Bing has had a huge impact when it comes to searching, over the last few years, but the search engine may not be the only game in town. Google is still the king of the hill, and even though Bing has become increasingly popular, it is still not enough to overtake the search engine giant.
Bing was a clear rise star in the SEO world in the past. But is it still a good choice for SEO?
It depends on the type of business you own. For example, if you own a local business, a site that is highly optimised for Bing might not yield the best results. On the other hand, a lot of people have been giving Bing a shot for SEO for some time now, and they have been more than impressed with the results.
Google has long been the default search engine, taking over from Yahoo in 2009 – but there are still many SEOs who swear by Bing, citing its simplicity and ease of use. They claim that while it won’t take the place of Google entirely, it is an excellent tool for local businesses that are considering making the switch to Bing.
The Bing web search engine has been around for quite some time now, but it hasn’t exactly caught fire with most. Microsoft’s search engine has been relatively quiet, but that doesn’t mean that it’s not still growing. Bing has only recently started to roll out some updates that would make people pay attention to it, although it is still not the main search engine for most, if not all, users.
As Google continues to expand into other areas (e.g., AdWords, Android, Home), the company that was once the king of search has come under fire for losing its dominance. But Bing is now more than just a search engine; it’s now an operating system, web browser, email client, and much more. The recent release of Windows 10 has now made it even easier to use Bing as an alternative search engine for Windows desktop browsers.